Understand the trends and profit model
At the beginning of the ideate session, we conducted desktop research in three directions to deepen our understanding of the outdoor advertising industry. These included smart city trends, digital advertising trends, and trends brought by new technologies.
In the meantime, the team investigated what the types of internet advertising are: for example. There are banner ads, in-feeds ads, open screen ads, Interstitial ads, hover ads, Pre-Roll Ads, etc.
Also studied the way it is priced: per click, per action, per impressions, per time, per conversion, number of sales, etc. By comparison, the traditional outdoor advertising pricing model is very limited: E.g. format, circulation, impressions and sale.